The Marketing Executives Group International

By Mike Harris - http://www.linkedin.com/in/harrisconsultingllc

New products and services are the lifeblood of every company. Many marketers, however, are unaware that fast, low cost guerilla techniques for market concept testing (MCT) can easily replace cumbersome market research, saving lots of money and time in the process.

Summary:

By Michael Cannon - http://www.linkedin.com/pub/michael-cannon/0/20/71

How would you answer the following question?
“What is the goal of training developed by Marketing and delivered to Sales?”

Jaime Block - http://www.linkedin.com/in/jblockideaqueen30

Is this Disconnect a direct result of our Economy and who is being hired for Marketing positions?

By: Edward Angstadt http://www.linkedin.com/in/edwardangstadt

Recently our organization reached out to an agency partner, asking them to help develop a new ROI calculator for some of our B2B marketing tactics. Like so many other things in life, this exercise was a reminder that where you end up is heavily influenced by your particular point of view. If I can avoid putting you to sleep with the good, the bad, and the ugly of our ROI experience I’ll consider writing this an effective use of time.

Seven Ways to Boost Online ROI
By Scott Severson, President, ARAnet - www.linkedin.com/in/scottseverson

Marketing in an economic downturn can actually be a major opportunity. As belts get tightened, it makes more and more sense to put marketing spending under a microscope, and determine exactly which tactics allow you to accurately track and measure ROI. During this shift, smart marketers are turning to online and hybrid tactics that provide cost-effective and robust tracking and measurement capabilities.

By: Ms. Connie Hill - http://www.linkedin.com/pub/constance-hill/1/897/5b6

By Kevin Hanft - http://www.linkedin.com/in/kevinhanft 

Most typically, corporate sponsorship deals are funded and managed within advertising, brand or corporate marketing and sales promotion organizations.  With the current economic times requiring senior buy-in, full utilization and accountability, it may require internal advocates to find broad based support and budget resources.

By Zuhair Suidan - http://www.linkedin.com/in/zuhairsuidan

A simple question, but with a very complex answer.
Once upon a time, it was enough just to be doing marketing – attending industry conferences, sending out mailings, taking customers out to lunch, doing advertising and public relations… After all, you were active, busy, getting the word out, promoting the brand. But no longer. Today’s tightening cost pressures force you to measure the impact of each of your marketing initiatives, and maximize the return on every marketing dollar.

By: Christine Durkin http://www.linkedin.com/in/financialcontentexperts

Financial Publishing Services White Paper
What’s at stake for banks in the competition for customers?
Today’s savvy, corporate clients demand greater value and tangible solutions from a reduced number of banking partners. While this desire by corporates nets banks fewer customers overall, the potential revenue gains banks can realize from these finite relationships have never been greater.

By: Matt Klein http://www.linkedin.com/in/moparman

Over the years, I’ve noticed the subject of ‘strategy’ appears to raise more questions than answers with accounts. It’s not the ‘need’ for strategy; everyone agrees a sound strategy is invaluable and key to a company’s success.
The question becomes, “Why do some companies and businesses seem to develop, follow and execute an effective business strategy while other seemingly similar companies fail?”

By: Andy Cutler http://www.linkedin.com/myprofile?trk=hb_tab_pro

The biggest driver of marketing success is the relevance of the message to your customer. You can have a great offer but if the product is of no interest to the consumer, the message will most likely be ignored.
The more you know about your customers at the individual level, the more relevant your marketing can be. This is why it is critical to track customer behavior at the individual level—and make your messages relevant to each individual customer.

Speaking Engagements: Opportunities for Public Relations, Marketing, and Business Development
 
By Steve Markman, President, Markman Speaker Management
Marketing and PR efforts should be in the forefront of your clients’ plans, given today’s competitive business climate and challenging economy. Standing out from the crowd, regardless of industry, is a huge challenge. How can your clients meet this challenge?

By: John Gibb (http://www.linkedin.com/in/johnsgibb)

Event Marketing – and marketing strategy in general – has traditionally started at the top of the marketing funnel. Demand generation starts at evaluating and defining the universe of prospects for a marketing campaign or initiative, and building out marcom strategies from there. With the advent of Social Media there are, of course, new models being built around inverted funnels – a ‘one-to-many’ approach – that may disrupt the method, but currently the funnel – with some revisions – is still in place.

By: Dr. Jenny Darroch - Drucker Graduate School of Management (http://www.linkedin.com/in/jennydarroch)

By: Kathleen Schaub (http://www.linkedin.com/in/kathleenschaub)

Reflecting on the experts I've listened to recently (including last week at Eloqua Experience) and the discussions in which I've participated, it dawned on me that they're all pointing to an interesting conclusion. Marketing's most interesting new roles require skills from non-traditional disciplines.
For your next marketing hire, consider people experienced in the following areas:

By : Christine Durkin - http://www.linkedin.com/in/flashvideo

In its March 2009 newsletter, ClickZ surveyed its readership on how the economic downturn is affecting response rates and other measurable benefits typically associated with business e-mail marketing.

Staff is being trimmed nearly everywhere and at every level. This includes not only marketing, but sales staff as well. Those remaining are being asked to grow their customer base, and cross-sell more services to existing customers despite having less support resources.

By: Michael Delpierre - http://www.linkedin.com/in/michaeldelpierre

Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales?

Well, It Should . . .
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites. We have created simple guidelines for what should and, more important, should not be featured on your homepage, so that you can convert regular traffic into revenue.

By: Dr. Jenny Darroch - http://www.linkedin.com/in/jennydarroch

The Nielsen Company recently released data showing that advertising expenditure in the US fell 15.4% in the first half of 2009. A total of $56.9 billion was spent on advertising in the first six months of the year, $10.3 billion less than the same period in 2008. All evidence to confirm what we already knew: during recessionary times, marketing budgets are amont the first to be cut.

Dear Valued Member,

If your are technology marketer, this information may be of significant interest to you.

Why do global leaders in technology exit their chaotic executive suites to breathe in the air of the MIT campus and engage their eminent peers during the unique, one-day spectacle known as the MIT Sloan CIO Symposium (www.mitcio.com)?

by Nicholas Di Cuia (http://ca.linkedin.com/in/ferrandcommunicationsnicholas)

By Michelle Helin

In todays challenging business environment, pressure to create and maintain a successful strategy is more crucial than ever before. Businesses across all sectors are struggling to keep pace with performance expectations. Beneath this, businesses are also struggling to stay connected and valuable to their customers.

by: John Matthews (http://www.linkedin.com/pub/john-matthews/0/53a/2)

In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive restaurants that go after sales by working the critical three-mile business radius surrounding their units will not only survive in the short term but will prosper when the economy turns positive – and it will!

Toronto, ON, Canada. September 23, 2009. The Marketing Executives Group International, a global virtual community of over 13,300 accomplished marketing professionals, announced today the winner of their community’s Website and Logo Design Showdown.

For this community collaboration initiative, designers from around the globe submitted their logo and web design concepts. The winning concept was selected by members of the community, who casted their votes online.

Dear members of the Marketing Executives Group,

Re: Marketing Innovation, Research, and Knowledge Sharing Initiatives

Below, I would like to share some interesting findings from my recent interactions with group members:

• 35% of all new members have reached out and shared their unique professional objectives.

• 90% of group members who responded to the New Members Survey stated they would be interested in attending local / regional marketing executives group networking events.