published by Admin on Wed, 12/14/2011 - 11:57
published by Admin on Tue, 01/24/2012 - 04:57
Dear Valued Member,
I hope you are having a successful start to your week. Here are my favorite Marketing Resources and Research Reports for this week.
TODAY'S PICKS
+ Online Advertising Data Compliance Matters - Forrester Report http://bit.ly/wUm7Cu
Forrester believes that marketers should take charge of self-regulation implementation today to protext their brand reputation as well as data collection in the long run. Read to find out more. http://bit.ly/wUm7Cu
published by Admin on Sat, 01/21/2012 - 06:04
Forrester believes that marketers should take charge of self-regulation implementation today to protext their brand reputation as well as data collection in the long run. Read to find out more.
published by Admin on Tue, 01/17/2012 - 06:47
TODAY'S PICKS
ACCESS ALL OF MARKETING RESOURCES AND REPORTS: http://research.marketingexecutives.biz/
+ Case Study: How Business Wire Streamlined their Multimedia Production - earn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels. http://bit.ly/z4vJ22
+ New eBook: How to Master Facebook Marketing in 10 Days - you can boost your Facebook interactions by 10, 20, even 30 percent or more. http://bit.ly/zltYAw
+ Maximizing B2B Customer Lifetime Value through Renewals - http://bit.ly/wLRkUr
+ Emerging Opportunities in B2B E-Commerce--Part One: Strategies and Insight
http://bit.ly/xiLlRa
published by Admin on Sun, 01/15/2012 - 20:31
Toronto Advertising Week kicks off January 23. Dont miss it as thought leaders take the stage and share their insights and inspiration. It all comes to a close at the end of week with the annual Ad Ball (January 26/2012). I am personally excited to be attending and it would wonderful to meet any of our MEG members who will be there. If you plan to attend the Ad Ball, please post a message. I would love the chance to meet you and share a martini at the event (the theme is Casino Royale)
published by Admin on Wed, 01/11/2012 - 13:18
By Cynthia Tully and Carrie Burns
Right now, “retargeting” is a hot topic in online acquisition circles. And we’ve seen very good results with our clients in this area. We’ve also toyed with “abandonment popups” and other methods to reach consumers who have been to our clients’ websites. And email has been used for a very long time to nurture prospects and convert them to buyers.
published by Admin on Tue, 01/10/2012 - 06:34
published by Admin on Wed, 12/21/2011 - 06:39
In This Edition:
* Enabling Agile Business Intelligence
+ Google Analytics Premium: Optimizing data-driven marketing decisions
+ Local Websites. Driving Sales Growth for National Brands
+ Twitter for Business: The Ultimate B2B Guide
published by Admin on Wed, 12/07/2011 - 07:03
published by Admin on Tue, 11/29/2011 - 22:59
published by Admin on Sat, 11/12/2011 - 08:26
Marketers who are seeking to differentiate and enhance relevance are focusing more and more on improving the customer experience. In particular, those facing pressing business obstacles such as product commoditization, pricing pressure, or new competitive entrants are realizing they truly need to focus on the customer experience just to survive – because in these cases, the quality of customers’ interactions becomes their primary remaining lever by which to positively differentiate, and thereby mitigate attrition and build up long-term loyalty
published by Admin on Tue, 11/08/2011 - 18:28
Branding has been around in western commerce since pre-industrial times. It has evolved into a more comprehensive, strategic business model, but the basic principles remain the same. Branding, essentially, is a customer’s perception of your product or service; and dealing with perception is a challenging and delicate task. It’s a collection of experiences, feelings and expectations one has over a product.
published by Admin on Sun, 10/30/2011 - 18:23
By: Charlie Lawrence
1. Endless Cycle of Turmoil and Short Term Orientation
2. Market share vs. Profit
3. Not Understanding and Committing to your Brand
published by Admin on Sun, 10/30/2011 - 18:16
By: Dave Poulos
Fragmentations, Extensions, Subs and Spin-Offs – Brand Yoga Can Save Your Business
A Company’s brand is one of its largest, most important assets, one that takes years to develop, one that must be nurtured, massaged, cultured and maintained. For broad-based product and service companies, sometimes putting your brand through some yoga-like exercises can lead to tighter targeting, enhanced revenue and improved profitability. The creation of brand extensions, brand fragments, sub-brands and divisional spin-offs can allow your business to more closely identify potential customers, better serve existing customers, and create more value for the parent company over time.
published by Admin on Fri, 10/21/2011 - 06:08
Mobile devices have come a long way. However, mobile is not just another channel through which to reach potential customers. Mobile communications can be used as a way of enhancing your multi-channel strategies to gain maximum benefits for your business. That gave me an idea: write about how the unique attributes of smartphones can be leveraged to generate more personal and profitable customer interactions.
published by Admin on Wed, 10/19/2011 - 18:36
If you’re a B-to-B organization with at least average market penetration and resources, a decent reputation in your industry, and smart people on staff, you can become the market leader using the power of marketing communications. Here’s how.
published by Admin on Sun, 10/16/2011 - 16:59
What to do When No one’s Buying
Today, “flat” is the new “up.” As the economy continues to drag, that new reality is banging into an old reality.
When times are tough, the C-suite often turns its cost-cutting knife to Marketing. However, intuitive these actions might seem, it’s time to spend. Companies that continued to invest in sales, innovation and marketing during the past 18 years (including the 2001-2002 recession) exited the study period with a book-to-market value 25% greater than those that “battened down the hatches” (“The Importance of the Customer Experience in a Down Economy – International Thought Leader Report, First Edition,” Customer Futures, 2008).
When no one is buying, chasing new business not only demoralizes the sales staff, it’s a waste of time. Instead, divert new business development resources to customer retention and concentrate your efforts on meeting the needs of the customers you already have.
published by Admin on Sun, 10/16/2011 - 16:42
