The Marketing Executives Group International

By : Christine Durkin - http://www.linkedin.com/in/flashvideo

In its March 2009 newsletter, ClickZ surveyed its readership on how the economic downturn is affecting response rates and other measurable benefits typically associated with business e-mail marketing.

Staff is being trimmed nearly everywhere and at every level. This includes not only marketing, but sales staff as well. Those remaining are being asked to grow their customer base, and cross-sell more services to existing customers despite having less support resources.

By: Michael Delpierre - http://www.linkedin.com/in/michaeldelpierre

Every company today has a website. But is your website compelling? Does it reach out to your potential customer base and convert traffic into sales?

Well, It Should . . .
On average, you have roughly seven seconds to get your message across before the end user abandons your website for one of your competitors' sites. We have created simple guidelines for what should and, more important, should not be featured on your homepage, so that you can convert regular traffic into revenue.

By: Dr. Jenny Darroch - http://www.linkedin.com/in/jennydarroch

The Nielsen Company recently released data showing that advertising expenditure in the US fell 15.4% in the first half of 2009. A total of $56.9 billion was spent on advertising in the first six months of the year, $10.3 billion less than the same period in 2008. All evidence to confirm what we already knew: during recessionary times, marketing budgets are amont the first to be cut.

Dear Valued Member,

If your are technology marketer, this information may be of significant interest to you.

Why do global leaders in technology exit their chaotic executive suites to breathe in the air of the MIT campus and engage their eminent peers during the unique, one-day spectacle known as the MIT Sloan CIO Symposium (www.mitcio.com)?

by Nicholas Di Cuia (http://ca.linkedin.com/in/ferrandcommunicationsnicholas)

By Michelle Helin

In todays challenging business environment, pressure to create and maintain a successful strategy is more crucial than ever before. Businesses across all sectors are struggling to keep pace with performance expectations. Beneath this, businesses are also struggling to stay connected and valuable to their customers.

by: John Matthews (http://www.linkedin.com/pub/john-matthews/0/53a/2)

In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive restaurants that go after sales by working the critical three-mile business radius surrounding their units will not only survive in the short term but will prosper when the economy turns positive – and it will!

Toronto, ON, Canada. September 23, 2009. The Marketing Executives Group International, a global virtual community of over 13,300 accomplished marketing professionals, announced today the winner of their community’s Website and Logo Design Showdown.

For this community collaboration initiative, designers from around the globe submitted their logo and web design concepts. The winning concept was selected by members of the community, who casted their votes online.

Dear members of the Marketing Executives Group,

Re: Marketing Innovation, Research, and Knowledge Sharing Initiatives

Below, I would like to share some interesting findings from my recent interactions with group members:

• 35% of all new members have reached out and shared their unique professional objectives.

• 90% of group members who responded to the New Members Survey stated they would be interested in attending local / regional marketing executives group networking events.