The Marketing Executives Group International

By Zuhair Suidan - http://www.linkedin.com/in/zuhairsuidan

A simple question, but with a very complex answer.
Once upon a time, it was enough just to be doing marketing – attending industry conferences, sending out mailings, taking customers out to lunch, doing advertising and public relations… After all, you were active, busy, getting the word out, promoting the brand. But no longer. Today’s tightening cost pressures force you to measure the impact of each of your marketing initiatives, and maximize the return on every marketing dollar.