Customer Retention

The Cost of Customer Churn

By: Christine Durkin http://www.linkedin.com/in/financialcontentexperts

Financial Publishing Services White Paper
What’s at stake for banks in the competition for customers?
Today’s savvy, corporate clients demand greater value and tangible solutions from a reduced number of banking partners. While this desire by corporates nets banks fewer customers overall, the potential revenue gains banks can realize from these finite relationships have never been greater.

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