The Marketing Executives Group International

By:  Elaine Leonetti http://www.linkedin.com/in/elaineleonetti

CASCADING YOUR BRAND

Most people think a brand is created through marketing and advertising and point to the interesting ads, impactful messages and cool designs. 

By: David Nies - http://www.linkedin.com/myprofile?trk=hb_tab_pro

 Mobile marketing is leading brand managers in exciting directions! Through SMS, mobile websites, mobile video, and mobile applications brand managers are finding incredibly affordable and effective means of increasing a brand’s value and subsequent sales.

By Guy Smith - http://uk.linkedin.com/in/guysmithmarketing

Following the recent controversy involving celebrities such as Tiger Woods, John Terry and Kerry Katona, I have put together some Do’s and Don’ts for selecting a personality to represent your brand. Whether it’s a full on celebrity face for your brand like Cheryl Cole, or a recognisable presenter for business films, the following tips will help you to make the most of this strategy and avoid some of the potential banana skins.

By: Stephen Monco - http://www.linkedin.com/in/stephenmonaco

A Change Would Do You Good
Way too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one that is driven by marketing. It’s baffling to me why sales driven companies remain as such, and maintain their short-term approach, when they could be systematically transitioning their organization’s culture into one that embraces the concept of being market driven.
Why should a company be “market driven?”