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Local Store Marketing for Restaurants

by: John Matthews (http://www.linkedin.com/pub/john-matthews/0/53a/2)

In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive restaurants that go after sales by working the critical three-mile business radius surrounding their units will not only survive in the short term but will prosper when the economy turns positive – and it will!

How to Stage a Killer Grand Opening

Written by: John Matthews
LinkedIn Profile: http://www.linkedin.com/pub/john-matthews/0/53a/2

Introducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to both the community as well as your individual customers—and jump-start sales.

News Release – Website & Logo Showdown – Announcing the Winner

Toronto, ON, Canada. September 23, 2009. The Marketing Executives Group International, a global virtual community of over 13,300 accomplished marketing professionals, announced today the winner of their community’s Website and Logo Design Showdown.

For this community collaboration initiative, designers from around the globe submitted their logo and web design concepts. The winning concept was selected by members of the community, who casted their votes online.

Pragmatic Global Approach As Key To A Successful Local Real Estate Strategy

Written By: Rodolfo Herrera
LinkedIn Profile: http://www.linkedin.com/in/herrerarodolfo

"An appropriate strategic global approach to a rather stagnant specific local market today will lead to a faster insertion of unprecedented surplus of units (condos) in the near future."

Increasingly Important Market Segmentation and Revenue Creation Within Latino and Ethnic Markets in the U.S

Written By: Rodolfo Herrera
LinkedIn Profile: http://www.linkedin.com/in/herrerarodolfo

Today’s highly segmented Latino markets consistently add value to the mainstream U.S. markets for more companies, lines of products and services. Also, the further strengthening of the Latino purchasing power, as well as that of the African-American and other ethnic demographics, reinforces an ever-growing U.S. multicultural market as a whole.

Marketing Plans: Plan the Plan and Work the Plan

Written by: Rob Berman
LinkedIn Profile: http://www.linkedin.com/in/rcberman

I was once asked by a business owner, “What do I need to do to move my company from a loss position to one of profits?” I told her the answer was easy: increase revenues and decrease expenses. I explained that the implementation was the hard part.

There were a few key steps along the journey to creating a marketing plan to elevate the firm to the next level. The points below are mainly focused only on the revenue side of the equation. Equal care and analysis are needed to manage expenses.

Marketing Complexity II: The Profit Impact of Marketing Over-Complexity & MARKETING CASE: A Branded Consumer Electronics Example

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over-complexity originates in a company’s passive attitude toward unfettered proliferation in any functional area. Marketing over-complexity destroys profitability by:

• creating product lines or services that cannot be made or delivered efficiently;
• creating product lines or services that add unsupportable costs to overhead such as customer service and sales support;
• specifying features that industry pricing will not support;
• adding non-budgeted marketing costs

Solving Over Complexity in Marketing

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over complexity originates in a company’s passive attitude toward unfettered proliferation, typically in the number of products or services it markets. In all viable organizations everything is always shifting. When left unattended things do not shift themselves into brilliant architecture, bountiful farms or profitable businesses.

CASE STUDY: ANALYTICS - How data uncovers landmines that kill your business

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

After Neilsen revealed Twitters low 40% reuse rate, one company realized that to survive it had to do the same analysis

CASE STUDY: STRATEGY - Social Network Analysis Reveals Hidden Gems and Landmines - How One Institution Used LinkedIn to Identify Good Prospective Donors

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

Summary: As it prepared for a big fund raising effort, one university applied social network strategy to use Linked-In to fine tune its pre-launch prospecting and hone its targeting. As a result, it uncovered alumni who knew which other alumni to approach, found new prospective donors to approach and revealed potential donor landmines to avoid.

THE CHALLENGE

How You Can Apply the Same Web 2.0 Strategies that were Successfully Used in the U.S. Election to Your Business

Written by: Sundeep Kapur
LinkedIn Profile: http://www.linkedin.com/pub/sundeep-kapur/0/419/988

You could learn a lot from a politician… they’re the masters of maintaining their brand, turning around their missteps and routinely hitting their key points. This past election even saw new ventures into the realm of Web 2.0… it’s hard to believe that our President-Elect has a Facebook page, is on MySpace, is a blogger, sends RSS and Twitter updates and has willingly submitted videos to YouTube.

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