The Marketing Executives Group International

By: Christine LiBassi (http://www.linkedin.com/in/flashvideo)

With email marketing continuing to evolve, particularly in the area of analytics, many marketers remain unsure of just how to implement these analytics tools, then interpret and nurture them to bring about measurable results. In a report by SiriusDecisions, 64% of B2B Marketers said that while they recognize the value of prioritizing and nurturing leads; they don’t know how.