The Marketing Executives Group International

by: John Matthews (http://www.linkedin.com/pub/john-matthews/0/53a/2)

In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive restaurants that go after sales by working the critical three-mile business radius surrounding their units will not only survive in the short term but will prosper when the economy turns positive – and it will!