The Marketing Executives Group International

Written by: John Matthews
LinkedIn Profile: http://www.linkedin.com/pub/john-matthews/0/53a/2

Introducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to both the community as well as your individual customers—and jump-start sales.