Home

Food Service Marketing

Local Store Marketing for Restaurants

by: John Matthews (http://www.linkedin.com/pub/john-matthews/0/53a/2)

In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive restaurants that go after sales by working the critical three-mile business radius surrounding their units will not only survive in the short term but will prosper when the economy turns positive – and it will!

How to Stage a Killer Grand Opening

Written by: John Matthews
LinkedIn Profile: http://www.linkedin.com/pub/john-matthews/0/53a/2

Introducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to both the community as well as your individual customers—and jump-start sales.

Syndicate content