Multicultural Marketing
Increasingly Important Market Segmentation and Revenue Creation Within Latino and Ethnic Markets in the U.S
Written By: Rodolfo Herrera
LinkedIn Profile: http://www.linkedin.com/in/herrerarodolfo
Today’s highly segmented Latino markets consistently add value to the mainstream U.S. markets for more companies, lines of products and services. Also, the further strengthening of the Latino purchasing power, as well as that of the African-American and other ethnic demographics, reinforces an ever-growing U.S. multicultural market as a whole.
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