The Marketing Executives Group International

Written by: Rob Berman
LinkedIn Profile: http://www.linkedin.com/in/rcberman

I was once asked by a business owner, “What do I need to do to move my company from a loss position to one of profits?” I told her the answer was easy: increase revenues and decrease expenses. I explained that the implementation was the hard part.

There were a few key steps along the journey to creating a marketing plan to elevate the firm to the next level. The points below are mainly focused only on the revenue side of the equation. Equal care and analysis are needed to manage expenses.