Branding Strategy

A Change Would Do You Good

Sat, 02/13/2010 - 19:33 — marketi9

By: Stephen Monco - http://www.linkedin.com/in/stephenmonaco

A Change Would Do You Good
Way too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one that is driven by marketing. It’s baffling to me why sales driven companies remain as such, and maintain their short-term approach, when they could be systematically transitioning their organization’s culture into one that embraces the concept of being market driven.
Why should a company be “market driven?”