The Marketing Executives Group International

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over-complexity originates in a company’s passive attitude toward unfettered proliferation in any functional area. Marketing over-complexity destroys profitability by:

• creating product lines or services that cannot be made or delivered efficiently;
• creating product lines or services that add unsupportable costs to overhead such as customer service and sales support;
• specifying features that industry pricing will not support;
• adding non-budgeted marketing costs

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over complexity originates in a company’s passive attitude toward unfettered proliferation, typically in the number of products or services it markets. In all viable organizations everything is always shifting. When left unattended things do not shift themselves into brilliant architecture, bountiful farms or profitable businesses.