The Marketing Executives Group International

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over-complexity originates in a company’s passive attitude toward unfettered proliferation in any functional area. Marketing over-complexity destroys profitability by:

• creating product lines or services that cannot be made or delivered efficiently;
• creating product lines or services that add unsupportable costs to overhead such as customer service and sales support;
• specifying features that industry pricing will not support;
• adding non-budgeted marketing costs

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

After Neilsen revealed Twitters low 40% reuse rate, one company realized that to survive it had to do the same analysis

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

Summary: As it prepared for a big fund raising effort, one university applied social network strategy to use Linked-In to fine tune its pre-launch prospecting and hone its targeting. As a result, it uncovered alumni who knew which other alumni to approach, found new prospective donors to approach and revealed potential donor landmines to avoid.

THE CHALLENGE