The Marketing Executives Group International

By: John A Burshek, President, The Arthur Group
Linkedin URL:  http://www.linkedin.com/pub/john-burshek/1/262/b68

By: Matt Klein http://www.linkedin.com/in/moparman

Over the years, I’ve noticed the subject of ‘strategy’ appears to raise more questions than answers with accounts. It’s not the ‘need’ for strategy; everyone agrees a sound strategy is invaluable and key to a company’s success.
The question becomes, “Why do some companies and businesses seem to develop, follow and execute an effective business strategy while other seemingly similar companies fail?”

Written by: James D. Roumeliotis
LinkedIn Profile: http://www.linkedin.com/in/jdroumeliotis

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

Summary: As it prepared for a big fund raising effort, one university applied social network strategy to use Linked-In to fine tune its pre-launch prospecting and hone its targeting. As a result, it uncovered alumni who knew which other alumni to approach, found new prospective donors to approach and revealed potential donor landmines to avoid.

THE CHALLENGE