The Marketing Executives Group International

By: Andy Cutler http://www.linkedin.com/myprofile?trk=hb_tab_pro

The biggest driver of marketing success is the relevance of the message to your customer. You can have a great offer but if the product is of no interest to the consumer, the message will most likely be ignored.
The more you know about your customers at the individual level, the more relevant your marketing can be. This is why it is critical to track customer behavior at the individual level—and make your messages relevant to each individual customer.

By: Stephen Monco - http://www.linkedin.com/in/stephenmonaco

A Change Would Do You Good
Way too many companies maintain an antiquated mentality and are still driven by sales, instead of changing their focus to one that is driven by marketing. It’s baffling to me why sales driven companies remain as such, and maintain their short-term approach, when they could be systematically transitioning their organization’s culture into one that embraces the concept of being market driven.
Why should a company be “market driven?”

By: Christine LiBassi (http://www.linkedin.com/in/flashvideo)

With email marketing continuing to evolve, particularly in the area of analytics, many marketers remain unsure of just how to implement these analytics tools, then interpret and nurture them to bring about measurable results. In a report by SiriusDecisions, 64% of B2B Marketers said that while they recognize the value of prioritizing and nurturing leads; they don’t know how.

By: Jeff Cress (http://www.linkedin.com/in/jeffcress)

What is Affiliate Marketing, and does it have a place in your marketing mix?

by Nicholas Di Cuia (http://ca.linkedin.com/in/ferrandcommunicationsnicholas)

By Michelle Helin

In todays challenging business environment, pressure to create and maintain a successful strategy is more crucial than ever before. Businesses across all sectors are struggling to keep pace with performance expectations. Beneath this, businesses are also struggling to stay connected and valuable to their customers.

Written by: John Matthews
LinkedIn Profile: http://www.linkedin.com/pub/john-matthews/0/53a/2

by: John Matthews (http://www.linkedin.com/pub/john-matthews/0/53a/2)

In today’s tough economy, the fight for share-of-customer by restaurants to effectively capture sales has never been fiercer. Restaurants that sit back and wait for the economy to improve will have a very long road to recovery. Aggressive restaurants that go after sales by working the critical three-mile business radius surrounding their units will not only survive in the short term but will prosper when the economy turns positive – and it will!

Written by: John Matthews
LinkedIn Profile: http://www.linkedin.com/pub/john-matthews/0/53a/2

Introducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting grand opening requires work upfront, but in the long run will make your store start off on the right foot in your community. It is critical to make a great first impression to both the community as well as your individual customers—and jump-start sales.

Written by: John Matthews
LinkedIn Profile: http://www.linkedin.com/pub/john-matthews/0/53a/2

Written By: Rodolfo Herrera
LinkedIn Profile: http://www.linkedin.com/in/herrerarodolfo

"An appropriate strategic global approach to a rather stagnant specific local market today will lead to a faster insertion of unprecedented surplus of units (condos) in the near future."

Written By: Rodolfo Herrera
LinkedIn Profile: http://www.linkedin.com/in/herrerarodolfo

Today’s highly segmented Latino markets consistently add value to the mainstream U.S. markets for more companies, lines of products and services. Also, the further strengthening of the Latino purchasing power, as well as that of the African-American and other ethnic demographics, reinforces an ever-growing U.S. multicultural market as a whole.

Written By: Rodolfo Herrera
LinkedIn Profile: http://www.linkedin.com/in/herrerarodolfo

Written by: Rob Berman
LinkedIn Profile: http://www.linkedin.com/in/rcberman

I was once asked by a business owner, “What do I need to do to move my company from a loss position to one of profits?” I told her the answer was easy: increase revenues and decrease expenses. I explained that the implementation was the hard part.

There were a few key steps along the journey to creating a marketing plan to elevate the firm to the next level. The points below are mainly focused only on the revenue side of the equation. Equal care and analysis are needed to manage expenses.

Written by: Jim Kaminski (a Marketing Executives Group Member)
LinkedIn Profile: http://www.linkedin.com/pub/james-kaminski/7/386/b8a
jkaminski@hughesbentzen.com

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over-complexity originates in a company’s passive attitude toward unfettered proliferation in any functional area. Marketing over-complexity destroys profitability by:

• creating product lines or services that cannot be made or delivered efficiently;
• creating product lines or services that add unsupportable costs to overhead such as customer service and sales support;
• specifying features that industry pricing will not support;
• adding non-budgeted marketing costs

Written by: Mike Harris
LinkedIn Profile: http://www.linkedin.com/in/harrisconsultingllc

Over complexity originates in a company’s passive attitude toward unfettered proliferation, typically in the number of products or services it markets. In all viable organizations everything is always shifting. When left unattended things do not shift themselves into brilliant architecture, bountiful farms or profitable businesses.

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

After Neilsen revealed Twitters low 40% reuse rate, one company realized that to survive it had to do the same analysis

Written by: Bruce E. Segal
LinkedIn Profile: http://www.linkedin.com/in/besegal

Summary: As it prepared for a big fund raising effort, one university applied social network strategy to use Linked-In to fine tune its pre-launch prospecting and hone its targeting. As a result, it uncovered alumni who knew which other alumni to approach, found new prospective donors to approach and revealed potential donor landmines to avoid.

THE CHALLENGE

Written by: Sundeep Kapur
LinkedIn Profile: http://www.linkedin.com/pub/sundeep-kapur/0/419/988

You could learn a lot from a politician… they’re the masters of maintaining their brand, turning around their missteps and routinely hitting their key points. This past election even saw new ventures into the realm of Web 2.0… it’s hard to believe that our President-Elect has a Facebook page, is on MySpace, is a blogger, sends RSS and Twitter updates and has willingly submitted videos to YouTube.