eMarketing
The Holistic Web Site Approach
Author: Lou Amico, President L.A. Management Company
Linkedin: http://www.linkedin.com/in/louamico
Summary: Today's online marketing strategies require a much more holistic approach in order to be successful. You can no longer just build a web site, SEO is no longer just technical and Social Media is now a reality. To be successful online you need a comprehensive strategy the integrates multiple marketing components that if done properly can exceed your expectations and dominate your competition.
How You Can Apply the Same Web 2.0 Strategies that were Successfully Used in the U.S. Election to Your Business
Written by: Sundeep Kapur
LinkedIn Profile: http://www.linkedin.com/pub/sundeep-kapur/0/419/988
You could learn a lot from a politician… they’re the masters of maintaining their brand, turning around their missteps and routinely hitting their key points. This past election even saw new ventures into the realm of Web 2.0… it’s hard to believe that our President-Elect has a Facebook page, is on MySpace, is a blogger, sends RSS and Twitter updates and has willingly submitted videos to YouTube.
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